What Is Article Marketing and How to Submit Articles
By Peter Nisbet
What is article marketing? It is one of the most popular methods of advertising websites online, yet many people have no idea how to start using it. Nor do they know how to submit articles to the various online entities that publish them, and so lose out on one of the most powerful marketing and advertising media on the planet.
What Is Article Marketing
Article marketing is the process of writing articles for online publication, and using these articles to market or advertise your websites and individual web pages online so as to attract traffic to these pages.
There are several stages involved, and knowing how to write articles and how to submit articles are the two primary skills involved. Although to become adept in either of these is a skill well worth possessing, being knowledgeable in both can make you a great deal of money if traffic to your site is liable to help you achieve that.
Here are the stages involved in article marketing, presented in the order that you would use to achieve good results. We shall assume here that you already have a niche which could be determined by a number of factors, including:
• An online business selling your own product(s).
• An online business selling affiliate products.
• An online MLM or network marketing business.
• An offline business using a website for marketing purposes.
• A business offering internet services: SEO, writing or web design services for example.
These are just five examples, and a product could involve any physical or electronic product, or a service such as hairdressing, dog training or online teaching services.
1. Keyword Research
First you must research the keywords that are best suited to your article. These keywords should have as high a monthly usage as possible, and as few others using it with their web pages as possible. Google’s Keyword Tool External is a good free tool to use for this.
The keyword you choose should be included in the title and body of your article, with a different keyword for each article. Use the keyword in the first 100 characters of the initial paragraph, in the final paragraph and once more every 300 words in the article body.
2. Choose a Title
The title must contain your chosen keyword right at the start: you can also use a secondary keyword towards the end of the title such as I have done with this article. The title is important, because it is that which will persuade people to click on it and read the article. It should explain what the article is about, and will also have a significant influence in whether or not Google indexes and lists the article.
3. Write the Article
The article should be well written with no spelling errors or errors in grammar. At one time you could get away with either of these, but Google has tightened its listing criteria and very few article directories will accept badly written articles because they are unlikely to be listed by Google.
Make sure that the content of the article reflects the title, and that it is authoritative. If not, don’t expect many to click on your resource.
4. The Resource
The resource contains links to your Home Page or individual internal web pages. You can generally use two links in your text and HTML resources. You don’t usually need to know HTML to compose your links, but make sure that they send readers to a page on your website that related closely to the article.
The resource is the reason you are writing your article, and ideally, you should write a different resource for each article that has been optimized just for that article. Check below for mine used here.
5. How to Submit Articles
Knowing how to submit articles is the crux of article marketing. Not only HOW to submit, but WHERE to submit. Some article directories are better than others, and there are directories you should stay clear of. Once you have been involved in article marketing for some time you will know which to use and which to avoid.
You could do it yourself, or you could employ the services of an article submission service. Since this is the critical part of this method of marketing your website, many leave it to the experts. Here are some of the types of publications to which a good submission service will offer your articles for submission:
a) Article Directories: EzineArticles, ArticleRich, iSnare, GoArticles and many more
b) PDF Directories: Scribd, Crocodoc, Docstoc, Docshare plus others
c) Social Bookmarking: Delicious, StumbleUpon, Reddit, Digg and more
You can do all of this yourself, or have a professional writing and submission service do it for you: the choice is yours. The benefits are many, including multiple backlinks, visitors from readers, Google PageRank points and live links spread all over the web.
Article marketing can only benefit you, and knowing how to submit articles is a skill that will serve you well throughout your online business career.
Those wishing to know What is Article Marketing, and learn its finer points, tend to be more successful online than those that don’t. Check out Pete’s eBook on article marketing and How to Submit Articles: Article Czar, and get a fee gift and writing course for doing so.